A quarter of Internet users have a Google Plus account and it has more registered users than Twitter.

Google Plus allows you connect with your target audience who are passionate about their industry.

You probably won`t find your friends on Google Plus, although you will grow your audience with a carefully thought out strategy and ultimately this will have a huge importance to your Google rankings

Watch the video below for an entertaining summary of the advantages of using Google Plus and why you should not delay using it if you have not been previously.