You may confuse this with SEO which focuses on getting the best possible search engine ranking for the same page but when it comes to conversion you are trying to impress humans.
Have you ever understood the cost per actual conversion?
A conversion could be a result of an email opt in, an e-commerce sale or a higher level of site engagement, etc.
You may have heard this term many times but do you really know what this stands for and it’s significance in the world of online marketing?